Cultivating Commerce welcomes you to our website. Our mission is to foster entrepreneurship through sustainable use of agricultural and natural resources within Marin, Sonoma, Mendocino, and Lake Counties of California. Whether adding a niche marketing endeavor such as boutique honey production to an existing winery or pursuing a startup organic vegetable farm, entrepreneurs struggle in developing and implementing a viable business model in our rural area. Cultivating Commerce is designed to assist these entrepreneurs in expanding or establishing their businesses while ensuring environmental protection of our agricultural and natural resources. Our site has resources to assist entrepreneurs in a variety of ways. Information on educational workshops, online training, funding, and more is posted to help users in developing business plans, marketing plans, whole farm plans, and other tools--all designed to assist entrepreneurs in beginning or expanding their agricultural enterprise.
What we do
Cultivating Commerce is one of several initiatives of the non-profit North Coast Resource Conservation & Development Council (NCRC&DC) which serves four Northern California counties. We have built rainwater collection systems at local schools, held educational workshops with landowners to increase pollinator habitat, created and expanded community gardens, educated landowners to prevent the spread of Sudden Oak Disease, prepared detailed feasibility studies for biomass-to-energy production in Mendocino County, and conducted workshops with ranchers and farmers interested in adding an agri-tourism element to their operations.