Cultivating Commerce welcomes you to our website.  Our mission is to foster local sustainable agricultural activities within Marin, Sonoma, Mendocino, and Lake Counties of California.   We work with beginning farmers, retiring farmers, and businesses that support our agricultural community in resource protection and sustainability. 

In particular, we foster entrepreneurship whether at the farmer level or in a business that recognizes the importance of maintaining a rural community and our quality of life.  Whether adding a niche marketing endeavor such as boutique honey production to an existing winery or pursuing a startup organic vegetable farm, entrepreneurs struggle in developing and implementing a viable business model in our rural area.  Cultivating Commerce is designed to assist these entrepreneurs in a variety of ways.  Information on educational workshops, online training, funding, and more is posted to help users in developing business plans, marketing plans, whole farm plans, and other tools--all designed to assist entrepreneurs in beginning or expanding their agricultural enterprise

The NCRC&DC is also a Kiva.Zip sponsor (Trustee), and successfully helped a new entrepreneur achieve their micro-loan goal in less than a week of fundraising.  If you need a startup loan for a sound project, check out Kiva Zip.



Our annual Photography Competition opens May 31, 2017 (and closes August 31, 2017).  The competition seeks digital images (<10MB) from the north coast counties of Marin, Sonoma, Mendocino, and Lake.  Submissions are free for the Youth Division, and only $10/image for the Adult age division to cover costs and prizes.  The Grand Prize (Best of Show) for the Youth age division is $100 and for the Adult age division is $250.  The images will need to fit any of four categories depicting our north coast environment, pollinators and their habitat, water, and recycling/composting. Have that perfect image from your local county? Submit it easily in our online form!  Check out the Photography Competition tab on the menu at the top!


Cultivating Commerce is partnering with other non-profits and public agencies to bring expertise and information to farmers and ranchers within our 4-County area. Cultivating Commerce is one of several initiatives of the non-profit North Coast Resource Conservation & Development Council which serves four Northern California counties. We have built rainwater collection systems at local schools,  installed composting systems at schools, held educational workshops with landowners to increase pollinator habitat, worked with youth to plant and create healthy pollinator habitat, supported local school garden programs, educated landowners to prevent the spread of Sudden Oak Disease, prepared detailed feasibility studies for biomass-to-energy production in Mendocino County, and conducted workshops with ranchers and farmers interested in adding an agri-tourism element to their operations.  

Please visit our home website of to learn how you can help us help others.   You may make a secure online tax deductible donation at our home website, and all donations are used to further our mission.